• Finisar, Inc.




Technology is in a constant state of evolution, punctuated by significant transformative innovations that impact core business. Technology focused teams must constantly innovate, and flexibly adjust to present new solutions in a highly competative environment. Platforms that scale, and allow for dynamic change allows technology firms to communicate innovations in products and services fast.

Core Issues

  • Companies must deliver innovations in clear and compelling presentations. Successful firms avoid rigid frameworks and bloated enterprise deployments to allow for efficient and dynamic changes to new market demands.
  • By targeting the operational improvements that most impact the bottom line, companies seek to leverage technology growth to solve their most important challenges.
  • Technology specification becomes compelling through its story and application to real world solutions, and systems that marry the application to the detail in a very natural and motivating presentation build stronger pipelines.

Our Approach

We focus in on highly relevant, data-driven analysis to effectively shape your technology to meet your goals. We collaborate across teams to reinvent and re-energize your technology. FivePaths partners with technology firms and teams seeking to broaden the reach of their solutions and services through smart, targeted operational improvements involving product presentation, ecommerce, SEO, design, content, and data management.


Finisar is the world's largest supplier of optical communication products. Finisar leads the industry in creating and delivering break-through optics technology and world-class products that improve the way we communicate. 


Finisar sought to implement new branding, modern styling and advanced presentation for its optics technology product line. A project was created to focus on provided both fast and comprehensive tools for navigating detailed specifications of optical communications products, supporting documentation and opportunities for purchase - all housed in a responsive theme. Critical to the success of this project was the synthesis of requirements from multiple customer and stakeholder groups to form a strong solution that advanced the core interests of all. 

Solutions and Impacts

FivePaths facilitated stakeholder discovery meetings to develop content priorities, as well as content architecture and feature requirements. We developed content management tools easy to use by a focused content team. Synchronization tools allow for the centralization of content such as products, news releases and more, while controlling its presentation in custom displays across the main site as well as specialized partner portal websites. This provides management for Finisar while delivering common, personalized and privileged content to customers. Our search tools allow for simple product search as well as comprehensive drill down tools for customers to find exactly the part they need. We build a top performing and highly secure system, working with expert internal Finisar security teams, as well as external partners including Rapid7 and Acquia to ensure the strongest system implementation.

The new system overhauled content management, community engagement, product findability and sales, as well as branding and theme. We supported a dedicated team of Finisar web content experts to build out and refine content across the site, including mass imports, mass updates and presentation refinements to ensure the site’s ease of use for all visitors. Working with graphic design teams, we implemented a robust responsive theme, that adjusts incrementally for a multitude of screen sizes. FivePaths worked hard to use proven Drupal solutions for supporting each feature requirement. This provides Finisar with a long lasting, stable solution that is easier to support and update over time. 

Finisar customers now enjoy a beautiful and modern system of websites at www.finisar.com, partner.finisar.com and oarp.finisar.com, that offers immediate access to browse, search and drill down through products to find exactly what they are seeking.